COMPANY
Where real estate meets culture, strategy and a sensitivity to place.
THE ADVISORY HOUSE
Urban House Lux is the luxury division of Urban House Hub, based in Turin. It brings together real estate experience, brand strategy and cultural expertise in an advisory service centred on the individual.
Every property is considered in context: its architecture, setting, potential uses and the client’s goals. This understanding informs our selection.
THE SCALE OF OUR COMMITMENT
The strength of a boutique: integrated expertise, an international outlook and projects with tangible value.
VILLA ROCCA LAVAGNA
3.00M€
Heritage to enhance, a vision to call home.
Explore the projectThe total value of the Villa Rocca Lavagna project is €3 million, as provided by Urban House Lux and updated on 13 October 2026.
The other figures refer to the eight professionals presented on this page and the three language versions of the website.
UHL SIGNATURE STANDARDS
Quality takes shape
through the commitments we make.
Selection, discretion and professional oversight: three principles expressing how we aim to support every client.
A service charter defined by Urban House Lux. These marks represent internal brand standards; they are not certifications or accreditations issued by independent bodies.
UHL INTERNAL STANDARD
Considered selection
Understand value before presenting it.
Our commitment: select opportunities in relation to the brief, the character of the property and its setting, making clear which information is available and which areas need further assessment.
UHL INTERNAL STANDARD
A culture of discretion
Trust is built through attention to detail.
Our commitment: agree how and to what extent information is shared, through a personal relationship and selective access to transaction materials.
UHL INTERNAL STANDARD
Innovation with judgement
AI in the service of expertise.
Our commitment: use artificial intelligence to support research and content, with professional review and human responsibility for decisions.
URBAN HOUSE LUX · THE DIVISION
Strategic vision.
Visual culture. Applied intelligence.
We support real estate professionals and projects in building a distinctive identity. From strategy to tools, from storytelling to the digital experience, every choice begins with the value to communicate.
Strategy before visibility.
Positioning, brand identity and property storytelling. A consistent message across websites, presentations and campaigns, shaped around the project’s audience and goals.
Brand strategy · Copywriting · Editorial planning
Intelligence applied to work.
Process analysis, AI assistants and tailored automations for research, content and contact management. Every workflow combines human oversight with attention to confidentiality.
AI assistants · Workflows · Practical training
Value takes shape.
Art direction, visual identity and property presentations. Brochures, websites and visualisations that interpret each project’s character with precision and aesthetic sensitivity.
Art direction · Web design · Brochures and visuals
A project to bring to life?
Let’s shape its direction together.
OUR SPECIALISTS
Signature Real Estate for Global Investors
Urban House Lux brings together real estate expertise, cultural sensitivity and communication strategy.
Our team brings together professionals with complementary backgrounds — from law to branding, from art to international advisory — to offer a bespoke service that combines precision, discretion and beauty.
Every project is treated as a unique work: a fusion of heritage, style and investment.
Signature Real Estate. Strategic Advisory. Lasting Value.
Founder & Real Estate Director
Brand & AI Strategist
Ambassador for Eastern Europe
Tax & Financial Advisor
Art & Cultural Advisor
Client Relations & Coordination
Luxury Property Specialist
Real Estate Consultant
The quality of the relationship matters as much as the quality of the property. We define a clear scope, share the stages of the search and focus on the information that matters.
Explore our methodA CONVERSATION IS WHERE IT BEGINS
